Founded in 1987, Basko is the core business of the Sogegross Group, both in terms of turnover and philosophy. Clients can find a caring and customized service.

basko.it

Basko Project

The supermarkets and superstores of the Basko brand are central to the commercial activity of the Sogegross Group, not only for its financial performance, but also for its innovative approach of giving to the customer a customized service with the maximal care.

Over the course of 10 years, Basko has been the protagonist of a huge growth, opening 60 between supermarkets and superstores, with areas between 500 and 3,000 m². The stores are located mainly in Liguria, but with a growing presence in Lower Piedmont and other regions of the Northwest.

Recently, Basko has launched a wide development project, renewing the brand and designing new formats for the stores. Additionally, Basko has decided to improve and optimize its online shopping service on basko.it. The website is among the first food e-commerce in Liguria and currently the only one to offer an assisted counter sale service. To optimize this service Basko has contacted Digitelematica. 

 

“The Basko brand has always been synonymous with innovation: it was among the first chains nationwide to have an e-commerce website, to provide a phone-tracking service for the elderly and disabled, to offer night&day supermarket openings and to adopt modern voice-picking technologies in its platforms”. 

 

LUCIA BRUZZONE | Basko Digital Manager

Our Plan

Basko supermarket is attentive to its customer needs. When they contacted Digitelematica, their wish was to innovate the online shopping service and to give customers the chance to choose from over 6.000 products, concluding the order with the online payment service or cash on delivery. The perfect product for these services is MarketSuite, a modular system management of the entire business process, from acquisition to order processing (all in web technology).

The designed solution offers an online shopping service, pick-up service at the preferred supermarket or the  Self Service pick-up at fully automated pick-up points (locker). 

On www.basko.it, it is possible to browse the flyer with all the offers on the highest quality products, both of big brands and of the special Primia line.

Software implementation solutions

Front-end modules 

  • EBSN Front (promotional engine/Purchase limit)
  • Cart management 
  • Search
  • Production Manager and PIM/DAM module
  • Customer Care

Back-end modules (click and collect)

  • Store Picking/Supplier
  • Logistics Interface 

Results

Despite the scarce presence of internet and broadband wi-fi in our country, Italians are among those who spend more time on the web. E-commerce, which in 2005 was worth around 2 billion euros in Italy, is now worth over 23 billion.

This huge development has interesterested mostly the field of tourism and free-time. Considering the complexities connected to the food sector, however, the results reached today on the entire Italian e-commerce are a significant indicator of how our society is changing.

When Basko started with this service, their initial thought was to target mainly a small percentage of customers, but recent data confirms an evolution of consumer habits that was unthinkable just a few years ago. This has been possible mostly due to the introduction of new technologies, both in terms of connections and computer tools (smartphones and tablets mainly).

«With the re-launch of the new e-commerce, Basko wishes once again to be a pioneer of digital innovation, in line with the evolution of online shopping that is also affecting the food sector».

LUCIA BRUZZONE | Basko Digital Manager